Author: Focal Point Advertising Ltd

Uxbridge college uses Ad Van advertising around the catchment of the college to promote their enrolment days. This is an advertising service they have used for a number of years and it does generate response and enrolments as a result of the campaign. The vans are out on the road for 8 hours x 2 days and will target certain locations during those periods and stop off at certain points for a period as well as just driving around the area.

Ad vans are a great way to promote a short-term event like enrolment days, product launches, or the opening or a retail outlet for example. For information about Ad van advertising or any other outdoor or out of home advertising requirement you may have, why not give one of the team at Focal Point a call on 01256 767837 or email enquiries@focal.co.uk

CMe media is a small Agency based in Hampshire who work with a number of clients and we work with one of her clients – Eden Vauxhall based in a number of Surrey locations and they book space on the posters in the lift lobbies at the Camberley Mall Car Park.

Prominent location with good foot fall and extended lingering time as the lifts are used by the majority of shoppers returning to their cars.

 

It’s always great to get some feedback from our clients and even better when you’re called a “Legend”.

Thanks Richard

As always ‘Legend’ (you can put that on your website if you wish) ? happy Friday! phew – Charisse Thomas from CMe Media.

 

Why not connect with us on Social Media and stay in touch for further useful articles (links in the header at the top of the page). Alternatively if you need any further advice or guidance about “Out of Home” advertising, why not give us a call on 01256 767837 or fill in the form on our ‘Contact Us‘ page.

Bellway Homes are always looking for different outdoor advertising opportunities to reach their target market and looked at ATM machines within the local catchment to market to the local community.

ATM ads have 3 opportunities to interact with the user during the course of the transaction and a further opportunity with the receipt. Check out the video below for how your advert would work on a cash point machine.

The outdoor advertising industry has changed massively over the years from just a handful of services 30 years ago to over 50 services today and the outdoor and out of home (OOH) sector has seen the biggest change and advertising on ATM machines is one of the growth sectors. So if you are looking for innovative ways to advertise your business, then Focal Point can certainly be of assistance to you.

 

Why not connect with us on Social Media and stay in touch for further useful articles (links in the header at the top of the page). Alternatively if you need any further advice or guidance about “Out of Home” advertising, why not give us a call on 01256 767837 or fill in the form on our ‘Contact Us‘ page.

Theatres advertise shows across a wide range of media within their region to raise awareness and attract audiences. They regularly use radio, press and outdoor advertising, and for some shows they might include a TV campaign. Where possible they target specific audiences with shows that might be relevant to them.

Focal Point have been working with the Theatre Industry for a number of years, and over the years a number have used 4 sheet posters on roadside locations and train stations. More recently Theatres have been looking for more innovative way of advertising their shows from Sandwich bags, petrol pump nozzles and more recently ad gates at BR stations.

Ad gates will catch the commuter audience either all leaving for work (concourse side) or arriving back at the end of the day (track side). Ad gates cannot be ignored. Every commuter has to use them and more and more stations are having ad gates installed. By advertising on ad gates, there is the opportunity to catch the same person at least 5 times every week – 20 times over a one month advertising campaign.

This provides a very powerful message for the advertiser and even more powerful when coupled with other advertising medium.

For more information on how Focal Point can help create a successful advertising campaign give one of our friendly team a call on 01256 767837. We look forward to working with you.

Build your brand through outdoor advertising. Want an advert that can’t be switched off, turned over or thrown away? Outdoor advertising strategies allow you to reach consumers every day, in every way.

As they travel, shop, queue and commute, catch the attention of existing and potential customers by using the great outdoors as your advertising space. Focal Point outdoor advertising specialists have 20 years experience in creating bespoke outdoor advertising solutions.

We are at the forefront of an ever-changing market and can advise you on the latest and most effective outdoor advertising opportunities. Richard Knight, Managing Director of Focal Point, gives his top tips for using outdoor advertising:

1. Outdoor advertising has the benefit of grabbing viewers with the ‘surprise’ hook. Exploit this and make a memorable ad which will catch the eye.
2. Your outdoor advert doesn’t have long to hold the reader’s attention. Develop a strong headline and a few lines of interesting text.
3. Remember that consumers can’t take the advert with them, so you need to make your product or company name prominent enough to be remembered and Googled later.
4. Make sure that your outdoor ads tie-in with any other advertising you do, so that consumers recognise any continuity in branding, logo or catchphrase.

Focal Point are your outdoor advertising specialists. With 20 years experience in creating striking, winning outdoor advertising campaigns which boost business, we can help you to put together an outdoor advertising strategy. Talk to Focal Point today and find out how your adverts can be everywhere, every day.

If you would like to know more about a host of outdoor advertising opportunities then please call Focal Point on 01256 767837.

Sometimes the best way of marketing your product or service is by ensuring enough people are delivering your message. We provide Promotional staff where ever there is a need for the ‘warm flesh’ approach.

The Staff can also wear video screens or jackets to help reinforce the message and can operate either stand alone or en-masse.

 

Promotional staff can be use to hand out:

• Leaflets
• Product samples
• Discount vouchers
• Directions

Areas that can be targeted include:

• Shopping centres
• Exhibitions and conferences
• Concerts
• Sports events
• Bus / Tube / Train stations
• Pedestrianised areas
• Campus events

For more information on how Focal Point can help create a successful advertising campaign give one of our friendly team a call on 01256 767837. We look forward to working with you.

Working with the UK’s busiest licensed premises, we can offer unrivalled targeting of the elusive 18-35 year old market, at their chosen social destination.

• 5000 bars, pubs and clubs – truly national coverage.
• 17,000 washroom poster panels – targeting male or female – 100% gender accuracy.
• 40 million branded beermats produced and distributed every year.
• Unique venue demographic search database – pinpoint your exact target audience.
• 17 different bar media opportunities.

The extent of our coverage allows clients to buy specific audiences whether by demographics or location plus a lot more besides. For more information on how Focal Point can help create a successful advertising campaign give one of our friendly team a call on 01256 767837. We look forward to working with you.

A number of Police Forces around the UK have been working together with local councils to put together advertising campaigns to warn motorists of the dangers of not only leaving valuable items in their cars but also making sure car keys are hidden in the house and not left in open view.

Opportunist thieves have found a number of ways to break in to houses and steal cars from the driveways.

Police are suggesting using garages wherever possible or if not keep keys out of range of prying eyes. Hampshire Police have recently run a petrol pump nozzle campaign at station forecourts around the county to make motorists aware of not just improving car security but also to make sure the keys are not in view when in the house.

When a pharmacy bag is handed over to the consumer, the advertising message printed on the pharmacy bag is bestowed with the same implied endorsement of the Pharmacist as the products the bag contains.

Pharmacy bag advertising is particularly effective when promoting healthcare and welfare related and for sensitive public information messages relating to sexual health or awareness, and for advertising pharmaceutical products.

Research shows that a national pharmacy bag advertising campaign can increase sales by 5%

If you would like to discuss your advertising requirements using this or any other medium, then please call the Focal Point team on 01256 767837.

When you are in business for yourself, you need to take control of your own destiny and stop keep blaming the economy, the government and everyone else except yourself. This is what a group of businesses in Devonshire Road Chiswick did – take control!

They clubbed together and bought a prominent 10 foot x 5 foot poster at Turnham Green Underground Station, set up a website – devonshireroadw4.com – and promoted a number of businesses on the poster and not advertise individually.

They are all running offers and the aim is to promote the road they are on, as if people visit for one business, they will probably visit for others. If you are ever in Chiswick, please go to Devonshire road – details are on the map – and visit these unique and innovative businesses. Or if you are at Turnham Green Tube station, please look out for their poster – you wont miss it – It is at the top of the stairs.

Advertising on the underground is a great way to get your message out to regular commuters who are exposed to the message probably twice a day every day.