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Outdoor Advertising
Tailored Advertising Solutions |
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Outdoor Advertising
What is outdoor advertising?
What does outdoor advertising mean to you? Adverts on billboards, banners, buses and taxis perhaps? Yes, companies do advertise on those spaces to great effect, but the scope of outdoor advertising goes far beyond them, and anyone preparing to advertise outdoors should find out how to exploit the latest opportunities.
The Focal Point team have been outdoor advertising specialists since 1987 and, in those 20 years, have seen huge changes in the sector. Richard Knight, Managing Director, says:
“The outdoor advertising market is a fast-moving one that reacts to changes in the world around us. We keep a close eye on the latest advertising opportunities so that we can advise our clients on the best strategies, and we barely see a month go by without an exciting new opportunity arising.”
Outdoor advertising reaches people when they don’t expect it, creating a valuable element of surprise. Outdoor adverts can’t be turned off, switched over or thrown in the bin. Everyone sees outdoor adverts, whether they are travelling by car, train, air or on foot. It is estimated that outdoor advertising catches the eye of 87% of adults every week. It’s a powerful tool!
So let’s revisit our initial list of outdoor advertising ideas. Billboards, banners, buses and taxis? We think you can add a few other ideas to the list: ad vans, airport advertising, blimps and inflatables, bus shelters, floor vinyl, LED screens, roadside advertising, lamp post banners, phone boxes, train Stations, trucks and road ads.
Outdoor advertising has so much to offer. Why not ask an expert to advise you on the best outdoor advertising strategy?
If you would like to know more about a host of outdoor advertising opportunities then please call Richard Knight on 01256 767837 or view www.advertisingoutdoors.co.uk
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