Mitford Fields and The Avenue

Focal Point Advertising have been booking Outdoor and Out of Home advertising campaigns for Bellway Homes for the last few years.

Bellway Homes asked Focal Point Advertising to help them advertise two new house developments being built in both the rural & city sides of Reading. Bellway were looking for prominent advertising sites at Reading train station as their main target audience for this campaign were train commuters.

Focal Point looked at all the prominent advertising site opportunities at Reading train station and in the end Focal Point booked an Ad Banner. The banner is elevated from the ceiling struts within the concourse area at the exit point. This area sees a very high footfall of all train commuters and the general public visiting Reading train station anytime of the day. Visually the banner has a very impressive look and therefore cannot be missed.

Bellway Homes chose to book a short term campaign to boost sales of both developments. If you would like to discuss your advertising requirements, then please call the Focal Point team on 01256 767837.