Industry Leader In Out-Of-Home Advertising Since 1987

Outdoor Advertising News

Sleek out-of-home campaigns with impact, drive and outstanding results. This is our specialist field

Campaign Ideas For Advertising

Focal Point, the outdoor advertising specialists, are offering a free campaign proposal to all new and potential customers. The no-cost, no-obligation offer allows companies interested

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Coffee Table Advertising

A new way to advertise is to use the tops of coffee cables in national and independent stores, universities and motorway service areas nationwide. In

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Changing Rooms

This is an intimate way to deliver your message to your desired audience in aspirational surroundings. Our partnership with a number of high profile, high

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Appledore Clinic

Appledore Clinic, a private dentistry practice, asked Focal Point to help them with their campaign. When asked for feedback they answered: “We were recommended to

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AdBike Advertising

OWN YOUR OWN ADVERTISING MEDIUM! “ THE ADBIKE” 4 wheel pedal driven quadricycle Chassis with high gloss white glass fibre “6-Sheet” (1800mmx1200mm) poster Units, with

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Find Us On Twitter

🟢 Flip the Branding: Logo BIG and at top - don't hide it in the bottom right (logo at top = +32% brand recall)! 🟢 Humanise it: Feature people and real emotions - this builds engagement.
🟢 Have fun: If the ad makes them smile, your brand stays in their head. 👊
#OOH #DOOH

You’ve secured the site✅ ...now, how do you win the street? 🤔
🟢 Kill the copy: Use less than 10 words – you have 2 seconds people!
🟢 Go Bold: Use high-contrast, distinct colours. Bland doesn't stop traffic!

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