Author: Focal Point Advertising Ltd

Exhibition And Sampling Opportunities – Offering a host of unique exhibition and sampling opportunities with major venue owners, at key locations including motorway service stations, airports, leisure venues, shopping centres and over 1,500 train stations nationwide.

From simply handing out leaflets to full blown exhibitions, these sites allow brands and other companies to communicate to high footfalls with excellent dwell times.

Station Branding – Our sponsorship packages allow company’s to create a unique presence at their chosen venue, using everything from branded floor graphics and window vinyls, to banner advertising and ambient signage, to generate maximum impact. Sponsorship packages can be booked on a six-month or yearly basis, offering brands a prolonged period of exposure, for a fraction of the cost of more traditional outdoor medias.

If you would like to discuss your advertising requirements, then please call the Focal Point team on 01256 767837.

Focal Point, the outdoor advertising specialists, are offering a free campaign proposal to all new and potential customers. The no-cost, no-obligation offer allows companies interested in unlocking the enormous benefits of outdoor advertising the chance to get some free advise.

Benefit from Focal Point’s 20 years of outdoor advertising experience and start your campaign off in the best way. The dedicated, experienced team at Focal Point create tailored campaigns, allowing companies to target specific audiences. Wastage is minimised and reaction is maximised as the true potential of outdoor advertising is understood and put to use.

We pride ourselves in ensuring you are given the best opportunities and the highest levels of exposure to promote your message. The free campaign proposal asks you to submit as much information as possible, including your targeted audience and area, the timeline and deadline of your campaign and your budget. You will be invited to state whether there are any particular advertising media opportunities which you are particularly interested in using and whether you need any of the other services which Focal Point offer: design, marketing or production.

If you are new to outdoor advertising or unsure of the best outlets and strategies for your business, product or message, make use of the free campaign proposal form on the Focal Point website. It gives you access to the range of experience in the Focal Point team and will ensure that you get the best advice as you make your first steps into outdoor advertising. We know how to make the most of outdoor advertising – we want to make sure that you do, too.

If you would like to know more about a host of outdoor advertising opportunities then please call Richard Knight on 01256 767837

A new way to advertise is to use the tops of coffee cables in national and independent stores, universities and motorway service areas nationwide.

In addition we can also offer corrugated coffee cup holders in a number of independent outlets in the City of London.

This new media will give you the opportunity to target the travellers, students and a large proportion of business people. If you would like to discuss your advertising requirements, then please call the Focal Point team on 01256 767837.

Focal Point Advertising have been booking Outdoor and Out of Home advertising campaigns for Bellway Homes for the last few years.

Bellway Homes asked Focal Point Advertising to help them advertise two new house developments being built in both the rural & city sides of Reading. Bellway were looking for prominent advertising sites at Reading train station as their main target audience for this campaign were train commuters.

Focal Point looked at all the prominent advertising site opportunities at Reading train station and in the end Focal Point booked an Ad Banner. The banner is elevated from the ceiling struts within the concourse area at the exit point. This area sees a very high footfall of all train commuters and the general public visiting Reading train station anytime of the day. Visually the banner has a very impressive look and therefore cannot be missed.

Bellway Homes chose to book a short term campaign to boost sales of both developments. If you would like to discuss your advertising requirements, then please call the Focal Point team on 01256 767837.

This is an intimate way to deliver your message to your desired audience in aspirational surroundings.

Our partnership with a number of high profile, high street fashion retailers allow brands to engage with consumers aged 15-50 in a non-competitive environment.

Effective campaigns range from building brand awareness with a broadcast audience, to a targeted campaign with a specific target audience. True flexibility allows advertisers to plan a national, regional, or line by line campaign.

Appledore Clinic, a private dentistry practice, asked Focal Point to help them with their campaign. When asked for feedback they answered:

“We were recommended to use Focal Point for our first foray into advertising on taxi cabs and posters at train stations. Both of these areas were not known to us, so we needed someone with knowledge of what would (and wouldn’t) work.

Appledore Clinic is a company that believes in excellence both in our own field (private dentistry) and in the suppliers and business contacts that we use. We are probably a nightmare client to have as we want everything as near to perfect as possible – and we don’t settle until we are happy.

Focal Point was fantastic, advising us when we found pictures we liked – what would look good in the size we would be using and what would not, also how much text would work best, why our original design had too much text etc. They were very patient and explained every step of the way. When we asked for various options – change this, change that – they were only too happy to do so. We would recommend Focal Point to anyone who wants the best and knows the best when they see it.”

If you would like to discuss your advertising requirements, then please call the Focal Point team on 01256 767837.

OWN YOUR OWN ADVERTISING MEDIUM!

“ THE ADBIKE”
4 wheel pedal driven quadricycle Chassis with high gloss white glass fibre “6-Sheet” (1800mmx1200mm) poster Units, with perspex, “easy change” housing.

Complete with integrated high performance sound system, internal storage capacity, lockable back door, front hatch, and 12 Volt leisure Battery power supply.

PRICE £3500 plus VAT*

Includes
Integrated Backlighting for posters
Electrical motor assistance
Full CD radio sound system

Extras
Fridge/ Hot Box Unit – £150 plus VAT
Wheel Covers – £30 each plus VAT
Additional Nose Cones – £100 each plus VAT

Additional Equipment
Weather proof transport covers £200 each plus VAT
Purpose built transport trailers £1500 each plus VAT